Senior Business Intelligence Analyst
Job Title: Senior Business Intelligence Analyst
Department: Data and Analytics
Team: Business Intelligence
Manager: Reporting into the C-suite
Location: Malta / Hybrid – 3 office days per week
About Us
About NetBet Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
About the Role
The Senior BI is a key leadership role within NetBet’s Business Intelligence function, responsible for ensuring the business uses trusted, well-governed data to make better strategic and day-to-day decisions. The role owns the end-to-end reporting and insight capability in Tableau, centralising data sources, defining standards, and delivering clear, actionable analysis for stakeholders across all departments.
Beyond delivery, the Senior BI acts as a hands-on lead and coach, setting a high bar for
quality, accuracy, and consistency. They mentor BI analysts, drive continuous improvement
in methods and skills, and ensure BI priorities remain aligned with NetBet’s commercial
goals, operational performance needs, and compliance requirements.
quality, accuracy, and consistency. They mentor BI analysts, drive continuous improvement
in methods and skills, and ensure BI priorities remain aligned with NetBet’s commercial
goals, operational performance needs, and compliance requirements.
Duties and Responsibilities:
- Deliver monthly performance reports for all markets to support Country Managers in preparing their Operations meetings.
- Develop yearly projections and targets in collaboration with senior management, providing a data-driven foundation for business planning.
- Gather and validate data required for financial and regulatory reporting, ensuring accuracy and timely submission.
- Act as the BI point of contact for Finance and external auditors, supporting audit queries and participating in review meetings.
- Analyse website activity and CRM campaigns to generate actionable insights for the CRM team and optimize customer engagement.
- Design, maintain, and optimize dashboards in Tableau to visualize key business KPIs and performance metrics.
- Monitor and report acquisition spending and performance across all marketing channels to assess ROI and improve efficiency.
- Support fraud prevention and risk management teams by identifying unusual gameplay and transaction patterns.
- Ensure data quality, governance, and security are maintained across all BI processes and tools, by documenting BI processes, data definitions, and reporting methodologies to ensure audit readiness and continuity.
- Manage and document change requests related to data, KPIs, and reporting logic in line with governance standards.
- Collaborate with cross-functional teams to automate recurring reports and streamline data flows.
- Stay informed on BI trends and technologies to continuously improve the company’s data capabilities.
Leadership Responsibilities:
- Manage and mentor BI specialists, conducting regular 1-to-1 meetings and providing guidance, feedback, and career development support.
- Set and track clear KPIs and workload objectives for team members, ensuring alignment with business priorities.
- Oversee project allocation and deadlines, ensuring efficient use of team resources.
- Review and validate outputs produced by the team to guarantee accuracy, consistency, and actionable quality.
- Foster a culture of collaboration, accountability, and continuous improvement.
What You’ll Bring:
Hard Skills
Must-have:
- Advanced proficiency in Tableau (dashboard creation, data visualization, system
maintenance). - Strong command of SQL and relational database structures.
- Proven experience in data modelling, forecasting, and KPI tracking.
- Excellent knowledge of Excel, ETL tools, and large-scale data processing.
- Understanding of data governance, privacy, and regulatory reporting requirements.
Nice-to-have:
- Familiarity with Python or R for data analysis and automation.
- Experience in iGaming or online entertainment analytics.
- Knowledge of Google Analytics, Power BI, or similar tools.
Soft Skills
Must-have:
- Strong leadership and people management capabilities.
- Excellent analytical and problem-solving mindset.
- Effective communicator with strong data storytelling skills.
- Highly organized and detail-oriented with a focus on accuracy.
- Collaborative and proactive attitude toward cross-departmental work.
Nice-to-have:
- Experience coaching or developing junior analysts.
- Ability to influence decision-making at senior levels.
- Adaptability to a dynamic, high-growth environment.
Behaviours & Commitments:
- Own it. Take responsibility and follow through.
- Communicate early. Share progress and risks.
- Collaborate. Ask for input. Offer help. Give/seek feedback.
- Keep it simple. Prioritise outcomes over activity
- Be trustworthy. Protect data and act with integrity.
What We Offer
NetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee based in Malta, you get:
- The opportunity to be part of a forward-thinking company in the online casino and sports betting industry.
- A team of dedicated professionals in a supportive, growth-oriented environment.
- To work on exciting projects that challenge your skills and help you grow
- Attractive, market-aligned salary package: we offer a compensation package that reflects your experience, skills, and the value you bring to the team.
- Hybrid working (in office/remote).
- Private Health Insurance after completing your first 6 months.
- Employee Wellbeing Program.
- Learning and Development Programmes.
- Team-building and Social Engagement Activities to foster a great working environment.
- Attractive benefits, including coffee, fresh fruit, and snacks.
Commitment to Diversity:
NetBet is dedicated to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.
Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.