Job Title: Social Media Executive
Department: Marketing
Reports to: Social and Brand Communications Manager

Location: Malta / Hybrid

About Us

Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.

What You’ll Do:

As the Social Media Executive you’ll support the planning, creation and execution of social media activity across multiple platforms and markets. Working closely with the Brand, Content, Design and Acquisition teams, this role will play a key part in driving brand awareness, engagement and community growth through high-quality, compliance and creative social media output.

You will have strong understanding of social platforms, a passion for sport and digital culture, excellent copywriting skills, and experience working with creative agencies and internal stakeholders in a fast-paced environment

Due to the nature of live sport and key global events, this role will occasionally require weekend work and out-of-hours support.

Social Media Strategy & Content Planning

• Support the execution of NetBet’s global social media strategy across platforms including Instagram, X (Twitter), Facebook, TikTok, YouTube and emerging channels
• Manage content scheduling and planning, ensuring consistent posting across all priority markets
• Maintain and update social media content calendars aligned with sporting events, promotions and brand campaigns
• Ensure all social content aligns with NetBet’s brand guidelines, tone of voice and regulatory requirements

Content Creation & Copywriting

• Lead content ideation, developing engaging platform-first social media concepts
• Write high-quality post copy, captions and CTAs tailored to different platforms and audiences
• Adapt messaging for multiple markets while maintaining brand consistency
• Ensure all content is compliant with local gambling advertising regulations and responsible gambling guidelines

Creative & Agency Management

• Act as a key point of contact for creative and content agencies, briefing, managing and reviewing social assets
• Provide clear creative briefs and feedback to ensure deliverables meet brand, performance and compliance standards
• Coordinate timelines and deliverables to support campaign launches and key sporting moments

Internal Collaboration

• Work closely with the internal design team, creating and monitoring design tasks to ensure timely delivery of social assets
• Collaborate with Brand, CRM, Acquisition and Content teams to align social activity with wider marketing objectives
• Support influencer, sponsorship and partnership activations through social amplification where required

Sporting & Cultural Awareness

• Demonstrate strong global sporting knowledge, staying up to date with major leagues, tournaments and cultural moments
• Identify opportunities to leverage live sporting events and trends in real-time social content
• Monitor competitor activity and social trends to inform future content and strategy

Performance Tracking & Optimisation

• Track and report on social media performance, including engagement, reach, follower growth and campaign results
• Use insights and analytics to optimise content performance and inform future planning
• Support testing of new formats, platforms and content approaches

Key Skills & Competencies:

Technical Skills

• Strong understanding of social media platforms and content best practices
• A strong understanding of sport and the wider sporting landscape is essential.
• Excellent copywriting and caption-writing skills
• Experience with content scheduling tools and social media management platforms
• Ability to manage multiple projects and deadlines simultaneously
• Experience working with creative or content agencies
• Solid understanding of the sports, betting and digital entertainment landscape
• Analytical mindset with the ability to interpret performance data
• High attention to detail, particularly around brand and regulatory compliance
• Previous experience within the iGaming industry is preferred but not required.

Soft Skills

• Strong communication and stakeholder management skills
• Ability to collaborate effectively with internal teams.
• Ability to work in a fast-paced environment.
• Adaptability to multiple markets and changing priorities.
• Creativity and ideation.
• Commercial awareness and judgment.
• Proactive attitude to trends, sporting moments and campaign opportunities

Behaviours & Commitments:

• Own it. Take responsibility and follow through.
• Communicate early. Share progress and risks.
• Collaborate. Ask for input. Offer help. Give/seek feedback.
• Keep it simple. Prioritise outcomes over activity
• Be trustworthy. Protect data and act with integrity.

What We Offer

NetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee based in Malta, you get:

• The opportunity to be part of a forward-thinking company in the online casino and sports betting industry.
• A team of dedicated professionals in a supportive, growth-oriented environment.
• To work on exciting projects that challenge your skills and help you grow.
• Attractive, market-aligned salary package: we offer a compensation package that reflects your experience, skills, and the value you bring to the team.
• Hybrid working (in office/remote).
• Private Health Insurance after completing your first 6 months.
• Employee Wellbeing Program.
• Learning and Development Initiatives.
• Team-building and Social Engagement Activities to foster a great working environment.
• Attractive benefits, including coffee, fresh fruit, and snacks.

Commitment to Diversity:

NetBet is dedicated to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.

Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.

A note for applicants:

We sincerely appreciate your interest in joining our team. If you do not hear from us within three weeks of submitting your application, please consider your application unsuccessful on this occasion. Only shortlisted candidates will be contacted, and we thank all applicants for the time and effort taken to apply.