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CRM Executive (Italian Market)

Job Title: CRM Executive (Italian Market)

Location: Malta / Hybrid – 3 office days per week

About Us
About NetBet Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
About the Role
The Senior BI is a key leadership role within NetBet’s Business Intelligence function, responsible for ensuring the business uses trusted, well-governed data to make better strategic and day-to-day decisions. The role owns the end-to-end reporting and insight capability in Tableau, centralising data sources, defining standards, and delivering clear, actionable analysis for stakeholders across all departments.
 
Beyond delivery, the Senior BI acts as a hands-on lead and coach, setting a high bar for
quality, accuracy, and consistency. They mentor BI analysts, drive continuous improvement
in methods and skills, and ensure BI priorities remain aligned with NetBet’s commercial
goals, operational performance needs, and compliance requirements.
 
Duties and Responsibilities:
 
  • Plan and deliver daily, weekly, and monthly CRM campaigns (email, SMS, push, onsite messaging), with a focus on personalization and customer journey design for casino/sportsbook players.
  • Ensure campaigns are accurate, timely, and aligned with marketing calendars, promotions, and product launches.
  • Develop and refine segmentation strategies to improve targeting and campaign effectiveness.
  • Collaborate with the Head of Sportsbook and Product Manager’s to ensure there is a cohesive understanding of the roadmap and it’s successful implementation.
  • Work closely with design and content teams to brief and QA campaign assets.
  • Contribute to defining CRM KPIs and long-term engagement goals in collaboration with the CRM Manager.
  • Analyze campaign performance and player behavior data to identify trends, opportunities, and areas for improvement.
  • Work with BI to develop data insights to support decision making.
  • Produce actionable insights and recommend strategic adjustments to increase retention and revenue.
  • Support last-minute event-specific promotions (e.g., major football matches, tournaments).
  • Support A/B testing initiatives to optimize messaging, timing, and incentives.
  • Maintain compliance with regulatory requirements and responsible gambling standards.
  • Stay on top of industry trends, CRM innovations and competitor tactics in retention marketing
What You’ll Bring:
 
    • 3–5 years of CRM or lifecycle marketing experience, within the iGaming/casino/sportsbook sector.
    • Must be Italian/English speaking
    • Strong organizational skills with the ability to manage multiple campaigns simultaneously.
    • Advanced knowledge of CRM tools and campaign automation.
    • Strong understanding of customer behavior, lifecycle marketing, and user retention strategies
    • Strong analytical ability to interpret customer data, define strategies, and report insights.
    • Experience in setting campaign goals, KPIs, and contributing to retention strategies.
    • Excellent project management and stakeholder communication skills.
    • Strong commercial awareness and understanding of player behavior in online casinos.
    • Strong commercial awareness and understanding of player behavior in sportsbook settings.
    • Optimove Experience a plus
    • Smartico Experience a plus

Behaviours & Commitments:

  • Own it. Take responsibility and follow through.
  • Communicate early. Share progress and risks.
  • Collaborate. Ask for input. Offer help. Give/seek feedback.
  • Keep it simple. Prioritise outcomes over activity
  • Be trustworthy. Protect data and act with integrity.
What We Offer

NetBet recognises the value of exceptional talent and rewards it accordingly. As a NetBet employee based in Malta, you get:

  • The opportunity to be part of a forward-thinking company in the online casino and sports betting industry.
  • A team of dedicated professionals in a supportive, growth-oriented environment.
  • To work on exciting projects that challenge your skills and help you grow
  • Attractive, market-aligned salary package: we offer a compensation package that reflects your experience, skills, and the value you bring to the team.
  • Hybrid working (in office/remote).
  • Private Health Insurance after completing your first 6 months.
  • Employee Wellbeing Program.
  • Learning and Development Programmes.
  • Team-building and Social Engagement Activities to foster a great working environment.
  • Attractive benefits, including coffee, fresh fruit, and snacks.

Commitment to Diversity:

NetBet is dedicated to equality of opportunity for all staff. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.

Personal data is processed in accordance with EU GDPR. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.